About Wendy
Rider, breeder and thirteen years an equestrian journalist. Everything here comes out of those three worlds.
Talking honestly about horses
After thirteen years of interviewing riders, breeders and dealers you learn exactly when someone is making a story prettier than it is. I never want to do that myself. Every horse here is presented as it is: with its qualities and with what it still has to learn.
I ride every horse myself, from freshly backed youngsters up to 1.45m and Intermediaire I. That is why I can tell a buyer how a horse actually feels instead of how it looks on video.
Alongside that I work from Lichtenvoorde on marketing, PR and photography for stables, auctions and events. The same honesty, but in words and images.
Timeline
Raised among horses, from ponies into the jumping ring.
Started as an equestrian journalist at De Paardenkrant.
Mogwai WS born at home — the start of the breeding programme.
Went independent: marketing, PR and horse sales under one roof.
Reserve regional showjumping champion with Mogwai WS.
Sport horses at home and abroad, plus campaigns for the equestrian world.
What clients say
“Placeholder review — replace with a real client quote. The horse was exactly as described on video, and the paperwork was arranged before we landed.”
“Placeholder review — replace with a real client quote. Press releases went out the same evening and were picked up by every title we hoped for.”
“Placeholder review — replace with a real client quote. Our social reach doubled during the campaign and bidder registrations followed.”
“Placeholder review — replace with a real client quote. The sales video was honest and beautiful at the same time, which is rare.”
“Placeholder review — replace with a real client quote. Wendy told us which horse would not suit us, which is why we trusted the one that did.”
“Placeholder review — replace with a real client quote. Monthly content arrives on time and always looks like our own yard, not like stock photos.”
Example reviews — real client quotes are being collected.